The Iowa Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to Jennifer Glover Konfrst, assistant professor of public relations at Drake University. 
Channel 13 News at 9 on Fox 17 airing on KDSM-TV (Lynn Melling, anchor; Dave Price on Sunday).

Week Five
Monday, December 28
Ad Break #1: Clinton, Ford.
Ad Break #2: Carpet One (:15), Monster Jam (:15), Right to Rise USA, CenturyLink, Conservative Solutions PAC, Skate South (:15), Carpet One (:15).
Ad Break #3: Bradford Financial Center, Homemakers, Prairie Life Fitness, Rodeo (:10), Shottenkirk Chevrolet.
Ad Break #4: Toyota, Rubio, U.S. Cellular, OPCMIA Local 21, Iowa Connections Academy, Ad Council (buzzed driving :10)
Ad Break #5: Dewey Ford, Carson.
Ad Break #6: Colorado Classics, Chevrolet, Rodeo (:10).
Ad Break #7: Service Legends, Central Iowa Honda, Sleep Number.
Ad Break #8: Toyota, OPCMIA Local 21.
Ad Break #9: (All promos)
Total: 30 ads totaling 13 min.    5 political ads totaling 2 min. 30  sec.

Tuesday, December 29
Ad Break #1: Slater & Norris P.LC., Iowa Connections Academy.
Ad Break #2: U.S. Cellular, Sanders, Sleep Number, Prairie Life Fitness, Ford.
Ad Break #3: Shottenkirk Chevrolet, Right to Rise USA, Toyota, Rodeo (:10), Clinton.
Ad Break #4: Carpet One (:15), Carson, Conservative Solutions PAC, Chevrolet, Hardee's, Carpet One (:15).
Ad Break #5: Homemakers, Colorado Classics, CenturyLink, Scheels.
Ad Break #6: Progressive, Dewey Ford, Lexus.
Ad Break #7: Toyota, Re-Bath, Iowa Connections Academy, Rodeo (:10).
Ad Break #8: Ad Council (buzzed driving :10), Central Iowa Honda, Chevrolet, Service Legends.
Ad Break #9: Hardee's, Gary Sinese Foundation (1 min.).
Total: 35 ads totaling 16 min. 30  sec.    5 political ads totaling 2 min. 30 sec.

Wednesday, December 30
Ad Break #1: Iowa State University, Right to Rise USA.
Ad Break #2: Slumberland (:15), Rodeo (:10), Service Legends, Carson, Nebraska Furniture Mart, Slumberland (:15), Ad Council (buzzed driving, :10).
Ad Break #3: Monster Jam (:15), Clinton, Dewey Ford, Plumbers & Steamfitters Local 33 (:15).
Ad Break #4: Right to Rise USA, Hardee's, Sanders.
Ad Break #5: Homemakers, Conservative Solutions PAC, Progressive.
Ad Break #6: Carpet One (:15), Central Iowa Honda,  U.S. Cellular, Iowa Connections Academy, Carpet One (:15).
Ad Break #7: Rodeo (:10), Colorado Classics, Chevrolet, Nebraska Furniture Mart,
Ad Break #8: Crime Stoppers of Central Iowa, Slumberland (:15), Bob Brown Buick GMC, Slumberland (:15).
Ad Break #9: Gary Sinese Foundation (1 min.), Hardee's, American Diabetes Association (1 min.).
Total: 35 ads totaling 15 min. 30 sec.    6 political ads totaling 3 min.

Thursday, December 31
Ad Break #1: Ford, U.S. Cellular.
Ad Break #2: Bob Brown Buick GMC, Clinton, Science Center of Iowa (Mixology), Ad Council (buzzed driving :30), Toyota.
Ad Break #3: Carpet One (:15), Conservative Solutions PAC, Ad Council (buzzed driving :10), Progressive, Carpet One (:15), Right to Rise USA.
Ad Break #4: Rodeo (:10), Nebraska Furniture Mart.
Ad Break #5: Re-Bath, Service Legends, U.S. Cellular, Sanders.
Ad Break #6: Des Moines Performing Arts, Homemakers.
Ad Break #7: Chevrolet, 2350 Euclid Ave. MLK, Crime Stoppers of Central Iowa.
Ad Break #8: Iowa Connections Academy, Gary Sinese Foundation (1 min.).
Ad Break #9: Rodeo (:10), Honda, Hardee's, March of Dimes/HHS (39 months...1 min.), Ad Council (buzzed driving :30).
Total: 31 ads totaling  14 min. 50 sec.     4 political ads totaling 2 min.

Friday, January 1
Ad Break #1: Rodeo (:10).
Ad Break #2: Rubio, Kaplan University (1 min.), Sheels.
Ad Break #3: Nissan (:15), U.S. Cellular, Rodeo (:10), Sanders, Nissan (:15), Chevrolet.
Ad Break #4: March of Dimes/HHS (39 months...1 min.).
Ad Break #5: American Diabetes Association (1 min.), Nissan.
Ad Break #6: Service Legends, Homemakers, Conservative Solutions PAC, Nebraska Furniture Mart.
Ad Break #7: Carpet One (:15), Crime Stoppers of Central Iowa, Carpet One (:15).
Ad Break #8: Nissan (:15), Bob Brown Buick GMC, Nissan (:15).
Ad Break #9: Gary Sinese Foundation (1 min.)
Total: 24 ads totaling 11 min. 50 sec.     3 political ads totaling 1 min. 30 sec.


Saturday, January 2
Ad Break #1: Nissan (:15), Nissan (:15).
Ad Break #2: Honda, Carson, Slumberland, The Picker Knows, Crime Stoppers of Central Iowa.
Ad Break #3: U.S. Cellular, Toyota, Nissan.
Ad Break #4: Colorado Classics, OPCMIA Local 21, CenturyLink. Sanders.
Ad Break #5: Central Iowa Impact (:15), Toyota of Des Moines, Rubio, Honda, Central Iowa Impact (:15).
Ad Break #6 Right to Rise USA.
Total: 20 ads totaling 9 min.    4 political ads totaling 2 min.

Sunday, January 3
Ad Break #1: U.S. Cellular.
Ad Break #2: Kia of Des Moines, Carson, Rodeo (:10 sec.), Clinton, CenturyLink.
Ad Break #3: Rubio, Homemakers, Right to Rise USA, Colorado Classics.
Ad Break #4: CarHop, Nissan, JD Byrider (:15).
Ad Break #5: Sanders.
Ad Break #6: Crime Stoppers of Central Iowa.
Total: 15 ads totaling 6 min. 55 sec.    5 political ads totaling 2 min. 30 sec.


Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.