The Iowa Ad Campaign

DEMOCRACY IN ACTION feature made possible thanks to Jennifer Glover Konfrst, assistant professor of public relations at Drake University. 
Channel 13 News at 9 on Fox 17 airing on KDSM-TV (Lynn Melling, anchor; Dave Price on Sunday).

Week Seven
Monday, January 11
Ad Break #1: Progresso, Clinton.
Ad Break #2: Right to Rise USA, Des Moines Performing Arts, Thrasher Service, Allegiant, Trump.
Ad Break #3: Lexus, Homemakers, Pursuing America's Greatness, Hupy and Abraham (:10), Scotty's Body Shop.
Ad Break #4: U.S. Cellular, Chevrolet, Slater & Norris (:10), Sanders, Mediacom.
Ad Break #5: Wilson Toyota, Iowa Lottery, Kum & Go, Trump, Dodge.
Ad Break #6: MIlls Fleet Farm, Keep the Promise I, Rubio, University of Iowa Health Care.
Ad Break #7: Scheels, Sanders, Bob's Tools, Thrasher Service, Bath Fitter.
Ad Break #8: CenturyLink.
Ad Break #9: Slater & Norris (:10), Fareway, Pursuing America's Greatness, Crime Stoppers of Central Iowa.
Total: 36 ads totaling 15 min. 30 sec.    10 political ads totaling 5 min.

Tuesday, January 12 
...due to the State of the Union, newscast started late and went right into ad break 1.  Recording only went for about 1/2 hr and then cut off.
Ad Break #1: Trump, Kaplan University (1 min.), Clinton.
Ad Break #2: Right to Rise USA, AARP,  Rubio, Bob's Tools, Conservative Solutions PAC.
Ad Break #3: Slumberland (:15), Allegiant, Iowa Connections Academy, Slumberland (:15), University of Iowa Health Care.
Ad Break #4: U.S. Cellular, Fareway, GMC, Clinton.
Total: 17 ads totaling 8 min. 30 sec.     7 political ads totaling  3 min. 30 sec.

Wednesday, January 13
Ad Break #1: Clinton, Iowa State University.
Ad Break #2: Fareway, Keep the Promise l, iWireless, Sanders, McDonald's.
Ad Break #3: Rubio, Iowa Lottery, Clinton, Scotty's Body Shop.
Ad Break #4: Right to Rise USA, Lexus, Allegiant, Bob's Tools, Carson.
Ad Break #5: AARP, Stand for Truth, Inc., Thrasher Service, Chevrolet, Sanders.
Ad Break #6: Slumberland (:15), U.S. Cellular, Kum & Go, GMC, Slumberland (:15).
Ad Break #7: Right to Rise USA, Mills Fleet Farm, Karl Chevrolet, Xtream, Clinton.
Ad Break #8: Slater & Norris (:15), CenturyLink, Bob's Tools, Iowa Connections Academy, Wilson Toyota.
Ad Break #9: CarHop, Arby's, Allegiant, Climb Iowa, Ford, Fiber One.
Total: 42 ads totaling 20 min. 15 sec.     12 political ads totaling 6 min.

Thursday, January 14
Ad Break #1: Arby's, American Family Insurance.
Ad Break #2: Carson, Nebraska Furniture Mart, Stand for Truth, Inc., Dodge Ram, Clinton.
Ad Break #3: Homemakers, Conservative Solutions PAC, Chevrolet, Scotty's Body Shop.
Ad Break #4: Right to Rise USA, Lexus, Bradford Financial Center, McDonald's, Rubio.
Ad Break #5: Keep the Promise I, U.S. Cellular, Nebraska Furniture Mart, Wilson Toyota, Sanders.
Ad Break #6: Homemakers, Ford, Allegiant, Kum & Go.
Ad Break #7: Slater & Norris (:15), Xtream, Dewey Ford, Bath Fitter, Right to Rise USA, Slater & Norris (:15).
Ad Break #8: Fareway, GMC, Sanders, Wallapop, Karl Chevrolet.
Ad Break #9: Clinton, Iowa Connections Academy, Arby's, Ford, Bob's Tools, Trump.
Total: 42 ads totaling 20 min. 30 sec.     12 political ads totaling 6 min.

Friday, January 15
Ad Break #1: U.S. Cellular, Ford.
Ad Break #2: Lexus, Homemakers, Arby's, Pursuing America's Greatness, Chevrolet.
Ad Break #3: Carson, Wilson Toyota, U.S. Cellular, Clinton.
Ad Break #4: Conservative Solutions PAC, Nebraska Furniture Mart, Karl Chevrolet, Bath Fitter, Sanders.
Ad Break #5: Right to Rise USA, Kaplan University (1 min.), Mediacom, Trump.
Ad Break #6: AARP, Stand for Truth, Inc., Allegiant, CenturyLink.
Ad Break #7: Sanders, GMC, Nebraska Furniture Mart, Fareway, Keep the Promise I.
Ad Break #8: Iowa Connections Academy, Clinton, Ford, Pursuing America's Greatness, Thomas Hagar Construction (:15).
Ad Break #9: Trump, Bob's Tools, McDonald's, Bath Fitter, CenturyLink, Scheels.
Total: 40 ads totaling 20 min. 15 sec.       14 political ads totaling 7 min.

Saturday, January 16
Ad Break #1: Kaplan University (1 min.).
Ad Break #2: Right to Rise USA, Allegiant, Clinton, Arby's, Pursuing America's Greatness.
Ad Break #3: Culver's, Iowa Lottery, Sanders, U.S. Cellular.
Ad Break #4: Taco John's (:15), AARP, Chevrolet, Rubio, Taco John's (:15).
Ad Break #5: People 360 (:15), Carson, Mediacom, GMC, Clinton, People 360 (:15).
Ad Break #6: Wilson Toyota, CenturyLink.
Total: 23 ads totaling 11 min.       8 political ads totaling 4 min.

Sunday, January 17
Ad Break #1: Historic Valley Junction (:15), Iowa Veterinary Specialties.
Ad Break #2: Carson, Homemakers, CenturyLink, Thomas Hager Construction (:15), Right to Rise USA.
Ad Break #3: JD Byrider (:15), Skate South (:15), Clinton, H.B. Leiserowitz & Co., Scotty's Body Shop.
Ad Break #4: Iowa Lottery, Xtream, Wilson Toyota, Sanders.
Ad Break #5: Stand for Truth, Inc., Culver's, AARP, Pursuing America's Greatness, Casey's.
Ad Break #6: CarHop, Right to Rise USA.
Total: 23 ads totaling 10 min. 30 sec.       8 political ads totaling 4 min.



Note: Ad listings above do not include various promos for Fox programming; there is a fair bit of that.