Campaign Literature—2016 Republican Presidential Primaries

Although digital is a preferred medium for campaign communications in the modern era, there is still a place for printed literature.  In 2016 the presidential campaigns and aligned super PACs produced a range of materials from basic supporter recruitment forms and palm cards to more detailed glossy brochures and multi-page booklets.  These can be handed out at events such "cattle show" gatherings and town halls where voters can peruse them before the candidate arrives or take home to look at later.  Much of the literature is geared towards the early states. Very often, although there are exceptions, the literature highlights the candidate's record and experience and lists a few policy priorities, referring the voter to the campaign website for more details.  

See also:  Mail in the 2016 Iowa Republican Caucus Campaign  |  Mail in the 2016 NH Republican Primary  |  Pre-Campaign Period  
2012 Primary Campaign Literature  |  A Content Analysis of Campaign Literature
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